All work
Grocery retail · Mobile
Carrefour
Rebuilding the Drive & Ooshop mobile journey around speed and a cart that gets out of the way.
+20% online sales−35% cart abandonment
Context
Carrefour Drive and Ooshop are how millions shop the weekly basket. At that volume, every point of friction in browse, basket and checkout costs real revenue.
What we did
- Rebuilt the Drive & Ooshop mobile journey around speed and clarity.
- Streamlined browse-to-basket so the weekly shop takes fewer taps.
- Reworked the checkout path to remove the friction that loses carts at the final step.
Results
+20%online sales
−35%cart abandonment
Premium is restraint. We removed steps until only the basket was left.
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